About Him : Dato' Amrin Awalludin
Dato' Amrin is the Group Managing Director of Media Prima Berhad. Prior to that, he was the Group Advisor, Chief Executive Officer of Sistem Televisyen Malaysia Berhad ("TV3") and Chief Operating Officer of Media Prima. He holds a Bachelor of Business Administration (Honours) from Acadia University, Canada and Master of Business Administration (Finance) with Distinction from University of Hull, England.
He assumed the position of Chief Financial Officer of Sistem Televisyen Malaysia Bhd ("TV3") in November 2001 with responsibilities, which include amongst others, to implement the restructuring and turnaround of TV3 and The New Straits Times Press (M) Bhd ("NSTP"). Completion of the restructuring of these former media assets of Malaysian Resources Corporation Berhad ("MRCB") in September 2003 led to the incorporation of Media Prima and his appointment as its Group Chief Financial Officer. Dato' Amrin played a pivotal role in transforming Media Prima into an integrated media group with a solid financial position. He was involved in the acquisitions and restructurings of 8TV in 2003, ntv7, TV9, Hot FM and Fly FM in 2005 which contributed to the consolidation of the domestic TV industry and Media Prima's maiden expansion into radio.
During his tenure as the Chief Executive Officer of ntv7 (January 2006 - March 2008), Dato' Amrin led a team which formulates and implements the financial and operational turnaround of the network, and the repositioning of the ntv7 brand.
He was involved in the successful acquisition of Big Tree Outdoor Sdn Bhd and the eventual consolidation of Media Prima's outdoor business through the acquisitions of Utusan Pearl & Dean Sdn Bhd and The Right Channel Sdn Bhd.
He sits on the Board of Media Prima's subsidiaries amongst them TV3, Ch-9 Media Sdn Bhd, Natseven TV Sdn Bhd, TV3 Network Ltd Ghana, Tiga Events Sdn Bhd, Grand Brilliance Sdn Bhd and Synchrosound Studio Sdn Bhd.
Dato' Amrin is the Vice Chairman of Content Forum Commission of Malaysia (CMCF), and a Board Member of Kuala Lumpur Business Club (KLBC). A self-regulatory body, the CMCF was established in February 2001 to govern content and address content related issues in line with the Malaysian Communications and Multimedia Content Code. A networking, support and business development organization for leadership among businessmen and professionals, KLBC is the voice of Malaysian business champions to reinforce economic growth and corporate responsibility through proactive programmes including discussions, debates and forums.
Prior to joining TV3 and Media Prima, Amrin was with Amanah Merchant Bank Berhad, the Senior General Manager overseeing group finance and group corporate affairs at Renong Berhad, and the Chief Operating Officer of Putera Capital Berhad.
He assumed the position of Chief Financial Officer of Sistem Televisyen Malaysia Bhd ("TV3") in November 2001 with responsibilities, which include amongst others, to implement the restructuring and turnaround of TV3 and The New Straits Times Press (M) Bhd ("NSTP"). Completion of the restructuring of these former media assets of Malaysian Resources Corporation Berhad ("MRCB") in September 2003 led to the incorporation of Media Prima and his appointment as its Group Chief Financial Officer. Dato' Amrin played a pivotal role in transforming Media Prima into an integrated media group with a solid financial position. He was involved in the acquisitions and restructurings of 8TV in 2003, ntv7, TV9, Hot FM and Fly FM in 2005 which contributed to the consolidation of the domestic TV industry and Media Prima's maiden expansion into radio.
During his tenure as the Chief Executive Officer of ntv7 (January 2006 - March 2008), Dato' Amrin led a team which formulates and implements the financial and operational turnaround of the network, and the repositioning of the ntv7 brand.
He was involved in the successful acquisition of Big Tree Outdoor Sdn Bhd and the eventual consolidation of Media Prima's outdoor business through the acquisitions of Utusan Pearl & Dean Sdn Bhd and The Right Channel Sdn Bhd.
He sits on the Board of Media Prima's subsidiaries amongst them TV3, Ch-9 Media Sdn Bhd, Natseven TV Sdn Bhd, TV3 Network Ltd Ghana, Tiga Events Sdn Bhd, Grand Brilliance Sdn Bhd and Synchrosound Studio Sdn Bhd.
Dato' Amrin is the Vice Chairman of Content Forum Commission of Malaysia (CMCF), and a Board Member of Kuala Lumpur Business Club (KLBC). A self-regulatory body, the CMCF was established in February 2001 to govern content and address content related issues in line with the Malaysian Communications and Multimedia Content Code. A networking, support and business development organization for leadership among businessmen and professionals, KLBC is the voice of Malaysian business champions to reinforce economic growth and corporate responsibility through proactive programmes including discussions, debates and forums.
Prior to joining TV3 and Media Prima, Amrin was with Amanah Merchant Bank Berhad, the Senior General Manager overseeing group finance and group corporate affairs at Renong Berhad, and the Chief Operating Officer of Putera Capital Berhad.
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